Target group & influencer

For successful customer loyalty, branding or lead generation, companies need to know their target group - even better: understand it. The question is: who is the ideal customer? What does he do? Where is he active? Which topics are relevant for him? How can I help him? Certainly there are several target groups or sub-target groups for a product or service, which in turn are addressed differently. This applies, for example, to influencers and brand ambassadors or (potential) cooperation and business partners. 

The most important thing is how the (potential) customer uses social media. Exemplary types are the silent viewer (= observing, not very active), the active like (= regularly involved in the exchange), the critic (= only communicates bad experiences) and the ambassador (= loyal and supportive). Then there are the creatives. You produce your own content that picks up on the brand and thus increase the reach. Anyone who is clever understands what makes these guys tick, reacts flexibly to their contributions and opinions, or manages to arouse their commitment.

• Analyze, define and understand target group (e.g. age, gender, profession, leisure time, views, channels, etc.)
• Creation of different groups within the target group including some personas 

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